03 — product — AI property inventory, run from WhatsApp
Propblu
The inventory should live where the deals already happen.
- Interface
- Hindi + English
- Language
- Nothing
- Install
What this is
Property dealers in India run their business on WhatsApp. They share listings there, negotiate there and close there. Their actual inventory, though, lives in spreadsheets, paper diaries, or a CRM nobody on the team opens twice.
Propblu closes that gap by refusing to be another app. The dealer adds a number and starts typing the way they already type — "3 BHK in Rohini Sector 7 under 80L" — and gets structured records back. A web dashboard exists for back-office staff who want filters and bulk import, but nobody is required to use it.
A client-safe forwarding mode strips owner and dealer contacts and appends the dealer's own card, so a listing can go straight to a buyer without leaking the private numbers the business depends on.
The whole product
Plain Hinglish in. Structured records out.
No form. No filters. No syntax. The left column is what a dealer actually types. The right column is what the database receives.
- 3 BHK in Rohini Sector 7 under 80L
- 4 matches. Showing 3.
- create 3BHK builder floor in Rohini at 65L, east facing, dealer Ramesh 9811XXXXXX
- Saved. Listing #2841.
- change price to 55L and floor to 2nd
- Updated 2 fields on #2841.
Parsed record
- type
- 3 BHK
- locality
- Rohini Sec 7
- budget_max
- 8000000
- intent
- SEARCH
- type
- 3 BHK
- property
- Builder floor
- price
- 6500000
- facing
- East
- dealer
- Ramesh
- phone
- 9811XXXXXX
- price
- 5500000
- floor
- 2
Illustrative thread. Awaiting a redacted capture from a live dealer account.
Why not a normal CRM
Every generic CRM has already been tried here.
Capability
What Propblu does.
- 01
Search
"3 BHK in Rohini Sector 7 under 80L" returns matching listings. No form, no filters, no syntax to learn.
- 02
Add and update
Describe a property in plain Hinglish and it is parsed into a structured record. Updates apply only the fields mentioned.
- 03
Client-safe forwarding
Hide mode removes owner and dealer contacts and appends your business card before the listing leaves.
- 04
Dashboard
Grid view, filters, budget ranges, inline edit, bulk Excel import and a team allowlist for who can use the bot.
How it runs
The working method.
- 01
Connect a number
Scan a QR in the browser. No terminal, no server access, no installation on anyone's phone.
- 02
Import what exists
Bulk Excel and CSV import with a template, so the first day starts with real inventory rather than an empty database.
- 03
Allowlist the team
Decide who can query and who can write. The rest of the team keeps using WhatsApp exactly as before.
- 04
Work normally
That is the entire onboarding. If a dealer can send a message, they can run the system.
Next venture
Pattagobhi
Social, SEO and GEO on autopilot