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Blulink Labs

02 — practice — Luxury virtual reality and simulation

Ratio30

Presence is not a feature you can describe in a deck.

Quest 3 / 3S
Target
72–90 Hz
Frame budget
Meditative VR build
Shipped
Try the interactive version

What this is

Ratio30 builds virtual reality for people who will judge it in the first ten seconds — because that is how long it takes a headset to convince someone or lose them. Luxury walkthroughs, training simulations, brand experiences and product configurators, built to hold frame rate on hardware that punishes you for not caring.

Most VR work fails for one of two reasons. It is uncomfortable, or it is slow. Comfort is a design problem: locomotion, turning, horizon stability, where you put the UI. Speed is an engineering problem: draw calls, tile-based GPUs, foveated rendering, and a frame budget measured in single-digit milliseconds. We treat both as non-negotiable, because a headset removes every fallback a flat screen gives you.

Shipped

A meditative cave, built for Quest.

A guided meditative experience for standalone headset — a stone cave, a seat, a shrine, and a voice. Almost nothing happens, which is precisely the difficulty: with no action to hide behind, every flaw in the lighting, the audio and the frame pacing is the whole experience.

Placeholder

Awaiting headset capture and stills from the build.

Non-negotiable

The numbers a headset does not forgive.

Frame rate
72 / 90 Hz

Never a target. A floor.

Frame budget
11.1 ms

At 90Hz, everything in eleven milliseconds.

Draw calls
< 150

Tile-based GPUs punish overdraw brutally.

Locomotion
Player choice

Teleport, snap turn and continuous, all shipped.

Vignette
On by default

Tunnelling during motion. Off is opt-in.

UI distance
1.5 – 2 m

Closer than that and the eyes fight to converge.

Capability

What Ratio30 does.

  • 01

    Immersive experiences

    Brand, retail and property experiences where the point is to feel somewhere rather than look at something.

  • 02

    Training simulation

    Procedural training with measurable outcomes — the same task, repeated, scored, without consuming physical inventory.

  • 03

    Real-time 3D

    Configurators and visualisations that run at interactive rates instead of rendering overnight.

  • 04

    Quest and PCVR

    Standalone builds for Meta Quest 3 and 3S, and tethered builds where the fidelity ceiling matters more than the cable.

How it runs

The working method.

  1. 01

    Comfort first

    Locomotion, turning and UI placement are settled before anything is built. Retrofitting comfort does not work.

  2. 02

    Grey-box in headset

    Untextured, on-device, week one. Scale and pacing only read correctly at 1:1.

  3. 03

    Hold the budget

    Frame time is a hard constraint from the first build, not a cleanup task before shipping.

  4. 04

    Playtest with strangers

    People who already know the product cannot tell you whether it is legible.

Next venture

Propblu

AI property inventory, run from WhatsApp